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Budweiser earns second most effective Super Bowl XLVIII ad

Two Budweiser spots appear on Ace Metrix’s list of most effective ads, while two Bud Light commercials make the least effective ads list.

05/02/2014

Ace Metrix, Mountain View, Calif., revealed the top-performing ads of Super Bowl XLVIII, which honed in on heroes, inspiration and patriotism with the least amount of humor in years, it reports. Anheuser-Busch’s Budweiser brand tied with Hyundai for the No. 2 spot with its “Puppy Love” commercial. The ad received an Ace Score of 681. Its “Hero’s Welcome” ad also was well received, taking the No. 5 spot with a score of 675. Budweiser was the only beverage brand to make the Top 10 list, according to Ace Metrix measurements. 

See more at source: www.bevindustry.com/articles/87169-budweiser-earns-second-most-effective-super-bowl-xlviii-ad

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