Bud Light Lime introduces Mang-O-Rita, Raz-Ber-Rita and four flavor Mix-A-Rita variety pack in time for spring and summer entertaining. (PRNewsFoto/Anheuser-Busch)
ST. LOUIS, March 3, 2014 /PRNewswire/ -- The popular Bud Light Lime Ritas franchise is doubling. The brand is introducing two new permanent flavors – Mang-O-Rita and Raz-Ber-Rita – as the third and fourth flavor profiles in the Bud Light Lime Ritas family, which also launched a fifth flavor – Bud Light Lime Cran-Brrr-Rita – as a limited-time season offering in 2013.

(Photo: http://photos.prnewswire.com/prnh/20140303/CG74605)

The brand anticipates continued success with the launch of Bud Light Lime Mang-O-Rita and Raz-Ber-Rita. The new Ritas are 8%* alc/vol flavored malt beverages that blend the refreshment of Bud Light Lime with the taste of authentic mango and raspberry margaritas, respectively.

"Lime-A-Rita and Straw-Ber-Rita are two of our most successful innovations to-date. They allowed us to introduce the Bud Light brand into occasions it hadn't traditionally played in," said Rob McCarthy, vice president, Bud Light. "We anticipate Raz-Ber-Rita and Mang-O-Rita to continue extending the brand successfully into the popular margarita space. With four permanent Rita flavors to choose from, and our new convenient mixed pack featuring them all, we're excited to see consumers experiment and create their own "Mix-A-Rita" combinations."

To encourage mixology, the brand is offering a four-flavor Mix-A-Rita 18-pack.

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