Brown Forman Aims To Sell Southern Comfort
US spirits maker Brown-Forman, which produces brands like Jack Daniel’s whiskey, is looking to sell its Southern Comfort and Chambord labels, according to reports.
30th September, 2015 by Neal Baker
The Kentucky-based company wants to offload non-essential assets to focus on its core whiskey brands like Woodford Reserve, Old Forester, and Jack Daniel\'s, sources told the Reuters news service.
Brown-Forman has brought in Goldman Sachs to explore the possibility of selling off brands, with Southern Comfort and Chambord mentioned specifically.
Southern Comfort is estimated to be worth around $700 million (£460m), according to market analysis firm Nomura.
Read More at Source | The Drinks Business
