Brits say `sehr gut!` to German Pinot
Sales of German Pinot Noir, Pinot Blanc and Pinot Gris have sky-rocketed in the UK over the last 12 months, leading to a renewed effort to promote the trio in Britain this year.
Sales of German Pinot Noir have grown by 169% over the last twelve months, according to Neilsen figures, as the variety has become more widely available in large and independent retailers.
German Pinot Noirs, also known as Spätburgunders, now have major listings in Sainsbury’s, Waitrose, Oddbins and Laithwaite’s, helping to contribute to the sales boom.
Read more at source | DrinksBusiness
