When Boulevard opened its doors in 1989 it began welcoming those interested in touring its brewery and tasting its beers. For years the company offered just one tour a week, often attracting 15 or 20 people. As the company grew in size and stature, so too did demand for its tours, recently ranked by national publications as among the best in the country. In 2015, Boulevard hosted almost 60,000 visitors on some 2,300 tours, turning away thousands more due to lack of space. “People tell me it’s a good problem to have, but it’s still a problem,” says Jeff Krum, Boulevard’s vice president of corporate affairs. “Now we think we’ve found a solution.”

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