Beverage Trade Network (BTN), the global leader in beverage trade shows, competitions, and media, has announced the launch of BTN Supplier Service—an innovative annual lead-generation platform tailored for suppliers in the beverage industry. This initiative is designed to connect suppliers of bulk wine, bulk spirits, raw materials, packaging, equipment, logistics, and technology solutions with leading buyers, including wineries, breweries, distilleries, cideries, and meaderies.

A Legacy of Excellence in the Beverage Industry

BTN has earned its reputation for organizing premier trade shows, including the International Bulk Wine and Spirits Show USA, the International Bulk Wine and Spirits Show UK, and the Future Drinks Expo. This new service extends BTN’s commitment to fostering meaningful connections across the beverage supply chain. Leveraging BTN’s extensive network, media properties, and industry expertise, the BTN Supplier Service provides suppliers with an unparalleled opportunity to grow their businesses globally. Learn more today

Sid Patel, CEO of Beverage Trade Network (left) and Ankita Okate, CGO (right) 

BTN’s Comprehensive Ecosystem: A Game Changer for Suppliers

BTN’s robust ecosystem includes globally recognized competitions such as the London Wine Competition, London Beer Competition, London Spirits Competition, Sommeliers Choice Awards, Bartender Spirits Awards, and USA Ratings. Complementing these are its influential media platforms like SommeliersBusiness.com, TheOnTrade.com, and BeverageTradeNetwork.com, all of which amplify BTN’s ability to deliver exceptional value to suppliers.

“BTN Supplier Service is not just a lead-generation tool; it’s a comprehensive growth partner for suppliers,” said Sid Patel, CEO and Founder of Beverage Trade Network. “Our ecosystem of trade shows, competitions, and media assets allows us to provide unmatched opportunities for suppliers to connect with buyers and scale their business globally.”

A 360° Solution for Year-Round Success

BTN Supplier Service offers a year-round marketing and sales solution for suppliers at an affordable cost of $300 per month. It acts as a dedicated sales and business development arm for suppliers of bulk wine, bulk spirits, contract bottling, packaging, glass bottles, raw materials, freight forwarding, flexitanks, barrels, and more.

“I am thrilled to offer this service to suppliers looking to get in front of wineries, breweries, and distilleries consistently,” added Sid Patel. “BTN Supplier Service promises 40 qualified buyer leads annually, making it a game-changer for businesses seeking sustainable growth.” Explore BTN Supplier Services Now

Exclusive and Tailored: Limited to 20 Companies Annually

To deliver personalized attention and impactful results, BTN Supplier Service is limited to 20 companies each year. This exclusivity ensures that each supplier receives tailored support, expert guidance, and strategic use of BTN’s ecosystem to achieve measurable growth. Applications are open until March 31, 2025, with selection based on a first-come, first-served basis and subject to approval.

“To maintain quality, we are limiting participation to two suppliers per category,” said Patel. “I encourage suppliers to apply early to secure their spot in this exclusive program.”

Ideal Supplier Categories for BTN Service

BTN Supplier Service is suited for suppliers across diverse categories, including but not limited to:

- Bottling Equipment
- Bulk Wine and Spirits
- Contract Bottling Services
- Packaging Materials
- Glass Bottles
- Barrels and Kegs
- Distillation Equipment
- Oak Chips/Pieces
- Custom Crush Services
- Logistics and Freight Forwarding

How to Apply

Suppliers interested in leveraging BTN Supplier Service to elevate their business can apply by filling out the interest form on BTN’s website. Once the form is submitted, BTN will schedule a call to explain the service in detail.

About Beverage Trade Network

Beverage Trade Network is a global platform dedicated to connecting beverage industry professionals. Through its trade shows, competitions, media assets, and BTN Supplier Service, BTN continues to provide innovative solutions that empower businesses to thrive in the competitive beverage market.

For more information or to apply, visit BTN Supplier Service Interest form page.

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