Diageo announced the U.S. launch of Haig Club, its new single grain Scotch whisky. The new whisky, developed in partnership with global icon David Beckham and British entrepreneur Simon Fuller, is now available across the country.

Historically, single grain whisky has been in the shadow of Single Malts and Blended Scotch. This release represents an emerging direction in Scotch whisky, one that has been both predicted and eagerly anticipated by whisky experts in recent years.

- See more at | Beverage World.