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Beam Suntory to Open Bourbon Experience in Louisville

Beam Suntory announced plans to open a unique new visitors experience in the heart of Louisville’s 4th Street entertainment district in 2015.

12/12/2014

December 11, 2014

The Jim Beam Urban Stillhouse will establish a highly visible presence for the world leader in bourbon in the most vibrant tourist destination in Louisville. The Jim Beam Urban Stillhouse will include a small working distillery, a bottling line, a tasting experience and a variety of branded merchandise available for sale.

“The Jim Beam Urban Stillhouse will be a must-stop destination in the heart of Louisville that will complement the experience offered at our Jim Beam American Stillhouse in Clermont,” says Kevin Smith, Vice President, Kentucky Beam Bourbon Affairs. “In Louisville’s most exciting downtown area, the Jim Beam Urban Stillhouse will provide a unique hands-on opportunity to experience the heritage and craftsmanship of bourbon on weekdays, weekends and evenings, and we believe it will serve as a trailhead for the increasing number of visitors to Kentucky’s bourbon distilleries.”

See more at Source | Beverage World.

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