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Bacardi adds Ron Santa Teresa rum portfolio to global distribution footprint

Bacardi has lined up a global distribution deal with Venezuelan rum producer Ron Santa Teresa

10/01/2017

The company, best known for its namesake white rum expression, confirmed to just-drinks earlier today that it will handle Santa Teresa's range internationally, with the exception of the rum producer's home market. The distribution agreement does not have a specific end date, a spokesperson for Bacardi said.

In a statement, Bacardi said the partnership aims to "increase exports of the premium category through greater access to markets, clients and consumers worldwide".

Santa Teresa, the oldest rum producer in Venezuela, sells around 200,000 cases of its aged rum portfolio, with its main markets being Spain, Italy and the US. 

Read more at source: Just Drinks 

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