BACARDÃ CAMPAIGN TARGETS MILLENNIALS
Bacardi has invested millions of pounds on a new marketing campaign to connect with millennial consumers and promote its brand within the UK market.
The campaign, “Bacardí Untameable Since 1862”, will feature TV, digital, out-of-home and PR activities and pay homage to the brand’s 150-year history and will target millennial consumers.
Millennials, also known as Generation Y, are defined as those born from the early 1980s to the early 2000s.
See more at: www.thedrinksbusiness.com/2014/03/bacardi-targets-millennials-in-new-campaign/
