Australia`s burgeoning cider industry has been brewing up a storm over the past five years, recording 11.4% growth across the sector to be turning over $309.7 million in revenue this year.

Nearly all the big headway in this growth has come from small craft ciders and small businesses who have capitalised on Australia`s changing drinking culture.

The IBISWorld research draws on figures from the Australian Bureau of Statistics, which says despite a 14% drop in total alcohol consumed over the past five years, total cider consumption in Australia has more than doubled.

And it doesn`t look like stopping any time soon, with IBISWorld predicting revenue will grow at 5.5% over the next five years to $404.4 million by 2021.

`Over the next five years, the number of industry enterprises is expected to continue innovating, creating new flavours and marketing techniques to maintain its trendy appeal,` the report said.

Australians` changing drinking habits

South Australian-based The Hills Cider Company, also known as The Hills, was one of the craft brewers at the forefront of the local cider movement, launching on Australia Day 2010.

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