NEW YORK, Oct. 8, 2015 /PRNewswire/ -- Anheuser-Busch announced today it has inked a deal to become a leading sponsor of the South by Southwest® (SXSW®) Music, Film & Interactive Conferences and Festivals. This Super Sponsorship – the highest level of sponsorship available – begins at SXSW 2016 and puts America`s favorite beer – Bud Light – at the forefront of the most anticipated annual event where original music, independent film and emerging technologies converge.

`As the nation`s leading brewer, we`re planning new and disruptive experiences in Austin to engage SXSW attendees around the passions we share – be that music, film or digital experiences,` said Eelco van der Noll, Vice President, Experiential Marketing, Anheuser-Busch. `While more details for planned activations will be unveiled closer to this spring`s Conference and Festival dates, you can expect Anheuser-Busch to amplify the partnership, while sharing the innovation, excitement and creativity of SXSW with industry and press, plus hundreds of thousands of consumers that reach around the globe.`

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