This year 7 Up will amplify the electronic dance music (EDM) energy, community and movement with #7x7UP. The yearlong 7Up program, Dr Pepper Snapple Group says, will bring uplifting experiences to seven festivals and events. As part of this collaboration 7Up will partner with seven DJs, including the world-renowned DJ, Tiësto, who helped 7UP light up a village in Chile as part of 7Up’s newly launched creative. “Fans of EDM are a passionate and tight-knit community always on the edge of electronic music discovery,” says Dave Falk, vice president of marketing for 7Up at Dr Pepper Snapple Group. “The music and the incredible productions at the festivals are at the core of the EDM lifestyle, and we want to help fans connect even more closely with the experiences they love.”

- See more at: http://www.beverageworld.com/news/headline/3777/7up-to-light-up-the-dance-floor#sthash.eM33ktxD.dpuf