Anheuser-Busch InBev is cashing in on the popularity of its Michelob Ultra beer brand and launching Michelob Ultra Organic Seltzer, expanding its core portfolio to six hard seltzers, the company announced today.

“We are incredibly excited with the launch of Michelob Ultra Organic Seltzer: the perfect choice for consumers looking for a premium organic seltzer option,” Michelob Ultra vice president Ricardo Marques said in a press release. “We believe that Michelob Ultra is uniquely placed to win in the seltzer segment not only because it’s one of the hottest brands in the country but also because it has unmatched equity as a high quality brand with consumers who like to have an active lifestyle.”

Read more at source: brewbound

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