ELICITE recently launched their new shop and product pages, which seamlessly integrate both content and products, allowing users to go beyond the usual wine shopping experience. Rather than purely focusing on price and tasting cards, each product page pulls together bespoke food pairings, untold stories, new and captivating facts, and related videos all into one place. Customers can also discuss with ELICITE’s sommeliers in real time using the website’s live chat functionality. The website also features 60+ free educational videos from France, Italy, and beyond, bringing together the fascinating stories and interesting facts of the industry, against the alluring back drop of the wine regions; educating and inspiring viewers who may be looking to take up a new interest, start or upgrade their wine collection, or deepen their understanding of wine. With each video around 5 minutes long, they are easy to follow and can be watched at the user’s convenience; whether it’s on the go, after a day at work or dipped in and out of over the weekend. ELICITE offers wines from all over the world which can be purchased as single bottles or within curated mixed cases. The team have curated a selection of some of the best wines from both big names and niche producers, alongside award winners such as Dom Perignon, Penfolds, Miraval, Krug, Biondi Santi and Vega Sicilia.