In 1966 Roelof Ten Voorde (father of Dick) started selling wine in his shop in the Netherlands.

The production has always been characterized by quality and consistency over time, with a wide range of wines of typically Italian origin.

Since the end of the 80s the Balan group has launched itself into the business of distributing great Italian and foreign wines.

Velier was founded in 1947 and has always specialized in the importation and distribution of liqueurs and spirits.

The frank gaze of the men and women of wine, with their love for the land, with their honest work in the vineyard.