Developing and supporting regional companies for export The globalisation of trade and the economy, the difficulty of finding markets and setting up true development policies are as many factors that are holding back producers, SMEs and regional economic stakeholders. As a mixed economy business corporation working for the Languedoc-Roussillon-Midi-Pyrénées Region , Sud de France Développement defines collective strategies for international development and sets up structuring actions on both national and international scales to help regional companies to win new markets. The mission of Sud de France Développement is to support companies on national and international markets, but it also acts as an interface with buyers to promote regional know-how and brings advice to regional companies for a competitive approach to markets. The goal is to strengthen their sales and promotional approach so that they may develop their activities both on the national and, above all, on the international markets. To achieve this target, Sud de France Développement benefits from the support of a team of professionals specialised according to the sector of activity: Wine (Americas, Asia, Europe, World), Food Industry (IAA, Fruits and vegetables, sea produce, cereals), Multi Sector Department (Environment, Health, Habitat and building, High technologies, Agri-business, Transport and Logistics). Tourism Industry For each field of activity, the Sud de France Développement team responds to the needs of regional companies at each stage of their growth, using a palette of specifically designed tools, and sets up a programme of appropriate actions adapted to the specific industry. Building on this targeted communication in each country, Sud de France Développement also encourages the launch, promotion and anchoring of the Sud de France brand by offering, for example, communication space, in particularly at an international level in trade fairs or within the scope of regional and national promotional campaigns. In 2013 Sud de France Développement has supported over 1800 regional companies.