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BTN Academy

07/11/2014

Bottom-Up Methodology: How to Generate Demand in the 3 Tier System

The idea behind bottom-up methodology is that you address the demand chain before looking for partners in the supply chain. Learn how you can do that here:

08/06/2016

Guide To Snapchat for the Wine, Beer and Spirit Business

Snapchat is one of the most popular phone apps available on the market today and is considered by many as poised to become one of the top social platforms. So, how can wine, beer and spirit companies take advantage of the platform?

17/04/2020

What To Cover When You Meet Your Distributor?

BTN writes what wineries, distilleries, breweries and other brand managers must cover when they meet their distributors.

15/09/2013

How To Get Ready For Your Holiday Trade Shows

Here are some guidelines to make your trade stand more effective, increase engagement and make your time more valuable.

30/03/2022

Adega Cooperativa de Redondo Wins Big At The 2022 Paris Wine Cup

Adega Cooperativa de Redondo has once again closed top of the chart with their Double Gold winning Porta da Ravessa Special Edition 2020 Vintage.

07/07/2015

Expectations Of A Beer Distributor When Picking A New Craft Brewery

The article will give insights to suppliers presenting their brands to US Beer Distributors.

BTN Academy

How To Grow Your Wine, Spirit Or Beer Brand Locally And Via Internet?

BTN writes about how wineries, distilleries, importers and craft breweries can grow their brands locally and how you can use internet to create the demand for your brand.

The Seven Sales For Successful Distribution

Founders of Barefoot Wine Brand (World’s No 1 Wine Brand By Sales) Bonnie Harvey And Michael Houlihan present, 'The Seven Sales.'

Getting Your Wine Into Shanghai

Never has a question seemed so deceptively simple: what is the process for getting your wine into Shanghai? The first step is undoubtedly to spend longer than you would in other markets finding an importer.

Indian Wine Market and its Preferences and Regulations

On this page BTN writes about Indian Wine Market and its Preferences and Regulations. Indian wine market is a fast growing market and insights on Indian wine market will help wineries plan their strategy.

How to import your wine, beer and spirits into the USA.

BTN looks at the steps required by the Alcohol and Tobacco Tax and Trade Bureau (TTB) for label owners to import their wines into the USA for commercial sale and explores third party import partners.

What the UK media is looking for in your story

For all the multitude of potential media outlets for your story they don't mean a thing if you don’t have anything meaningful to say. So here are 10 top tips on how to turn your idea of a “must read” story in to a “must publish” article for your target media.

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