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How To Drive Depletions In Supermarkets

08/09/2017

Major factors that are influencing retail stores and effective merchandising programs that work in retail.

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Creating targeted and personalized value propositions at the retail level means understanding global and regional trends that influence consumer choice. From customized digital displays and online cellar doors to conventional shelf talkers, the path to purchase has become more complex, but the essence of retail remains the same.

Looking beyond customer demographics, Rose Scott, GM of Buying at Woolworths Liquor Group, invites retail merchandisers to study the motivation and behavior of their core consumers.

In the home, at social occasions, during events, at dinner, at the bar and as gifts – these are the common scenarios where adult consumers frequently consume their favorite drinks.

Follow along as Rose Scott uses the Australian market place as a back drop for lessons on effectively planning merchandising programming applicable to your retail territory in her presentation Effective Merchandising Programs That Work In Retail:

If you are looking to sell more of your spirits to on-premise establishments of USA, then it is the LAST CHANCE for you to get it reviewed by leading US on-premise buyers. Submission closes April 30, 2019. Enter your spirits now

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