Beverage Trade Network videos

Wine Content Marketing With Erica Duecy, Editor in Chief & Chief Content Officer at VinePair



The wine business is a crowded retail space, with shelves already filled with more options than most consumers know what to do with. The wine industry recognizes the increasingly relevant role of digital marketing as a valuable and appropriate tool to reach (adult) consumers. In this Video Erica Duecy , Editor in Chief & Chief Content Officer at VinePair talks about Digital Wine Marketing and Social Media Marketing contribution for the Wine Industry to increase brand awareness and sales and develop a short guidance to digital marketing as well.

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Boost Your Winery\'s Social Connections

Melanie Young\'s Presentation gives brand owner the tools to build successful social programs that penetrate the consumer\'s psyche and develop engaging communities of followers.
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