Beverage Trade Network videos

Wine Content Marketing With Erica Duecy, Editor in Chief & Chief Content Officer at VinePair



The wine business is a crowded retail space, with shelves already filled with more options than most consumers know what to do with. The wine industry recognizes the increasingly relevant role of digital marketing as a valuable and appropriate tool to reach (adult) consumers. In this Video Erica Duecy , Editor in Chief & Chief Content Officer at VinePair talks about Digital Wine Marketing and Social Media Marketing contribution for the Wine Industry to increase brand awareness and sales and develop a short guidance to digital marketing as well.

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Stylianos Filopoulos on Social Responsibility, why is important for the wine business?

Stylianos Filopoulos, Managing Director of the Wine in Moderation-Art de Vivre non-profit international association (WiM Association) walks us through social responsibility in the wine business and how it can affect you. He has been devoted to “Wine in Moderation” since its creation, helping the development of this social responsibility programme from a policy commitment to an international reference of the wine business.
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