The cannabis culture has an incredible amount of curiosity when it comes to the science, technology, and business involved in the industry. Much like the craft beer industry in the U.S., this is a full-blown revolution in the making. With all the new developments and advancements, there is now a completely different way to consume cannabis in the form of beverages.

As a cannabis beverage brand, your immediate goal will be to pitch your products to dispensaries. Having factual data that your drinks are able to bring customers in, which translates into profit and increased revenue for them, is an excellent way to get their attention.

In this video, Sid Patel, CEO of Cannabis Drinks Expo and Beverage Trade Network, is in a conversation with Kimberly Stolz, Head of Market Development at Keef Brands. Here, Kimberly takes a deep dive into how to overcome challenges while pitching a cannabis beverage product to a dispensary.