In this episode of BTN People Behind The Brand, Sid Patel, CEO of Beverage Trade Network, sits down with John Paul DeJoria, Co-Founder of Bandero Tequila, and Johanna DeJoria, Vice President of the brand.

Known for its international acclaim and award-winning quality, Bandero stands out in the ever-growing tequila market. To understand what makes Bandero so irresistible, Sid dives into the brand’s ethos, vision, and what truly sets it apart. Watch the full interview to uncover the guiding principles behind Bandero’s craft and the passion driving its success.