Interview

People Behind The Brand: Gus and Velma Jenkins, Jenks Thirst LLC

Founders Gus and Velma Jenkins share how reflection, patience, and purpose shaped a premium tequila brand built on balance, authenticity, and soul

What happens when resilience becomes the back-bone for a premium tequila?

In this inspiring conversation, we sit down with the founders of Equanimity Tequila—a brand born from reflection, balance, and the courage to build something meaningful in a fast-paced spirits world. From personal struggle to purposeful craftsmanship, discover how Equanimity, a premium, veteran- and minority-owned brand, redefines what it means to build with purpose in the modern spirits industry. Founders Gus and Velma Jenkins take a moment to share how mindfulness, patience, and intentional craftsmanship shapes every aspect of their journey.