Watch Vitor Lourenço, Head of Bars at Harbour Hotels Group in conversation with Sid Patel, Founder and CEO of Beverage Trade Network, about optimizing the profitability of a bar.

A must attend session that will help you build your sales process and break it down to various components in growing your top line growth for your winery, brewery and distillery. Includes insights on staff management, P&L management, national account sales, distributor development & management, export sales, direct to consumer sales, call center direct to winery sales, bulk wine sales, custom crush/AP sales, wine development and future strategic growth.