What Does A Wine Rep Really Want - Mark Smith: ABID Conference Episode #10
Your field sales reps are your direct connection to the marketplace. Their success is enabled through timely, accurate, and easily accessible information, as well as seamless communication with the back office. Learn what sales tools and processes are key to helping them meet their sales goals.
***About Mark Smith***
Mark is a wine professional, with experience in wholesale sales and sales management, portfolio development, wine retail management, wine service as a sommelier, and as a wine consultant to both wine trade clients and consumers. Mark has developed and managed wine lists, trained staff in all aspects of wine and wine service, conducted public wine classes and tastings and developed marketing materials in support of wine sales and promotion. Moreover, a decade of working as a pioneer in digital marketing at IBM, along with cross-functionality across integrated marketing communications programs, and product marketing, gives him a unique and valuable skill set in the marketplace.
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