Private label wine sales have evolved dramatically in the past 25 years along with market conditions, distribution channels, consumer awareness and interest in wine, and the industry at large resulting in an environment where control brands will not only thrive but will grow remarkably in importance and scale in the US. In this talk, we will review a 5 step “RAPID” approach to building a control brand that achieves escape velocity.

***About Jim Kopp***

A graduate of the Cornell University School of Hotel Administration, Jim Kopp successfully operated an array of restaurant concepts before entering the wine business where he spent five years with McDowell Valley Vineyards becoming their National Sales and Marketing Director.

From here he opened Rumpus, a fine dining restaurant in downtown San Francisco that earned significant acclaim in both local and national press for high-quality food, service, and an innovative beverage program. He also built and opened Bliss Bar in San Francisco, which was named one of the City’s top cocktail lounges by 7 x 7 and In Style Magazines in 2001.

Mr. Kopp formed a consulting business in 2000 to assist restaurant, retail, and winery operators in improving their sales, marketing, and operations results. His client list included Constellation Concepts, Ritz Carlton Hotels, Kendall Jackson Estates, and Hospice du Rhône. This firm became ACME Wine Marketing in 2002 focused on increasing sales and revenues for quality driven producers of wines and spirits. In 2007, he was hired by Jackson Family Wines to oversee marketing for a variety of wineries and to form, train, and manage a field marketing team focused on the sale of the company’s ultra-premium wines.

***Know more about Jim Kopp***
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