According to the record-eagle, 

A new brand in a new month deserves a new delivery method.

Shady Lane Cellars on July 1 launches Brio, a new brand for its label. It will mark the first time Shady Lane Cellars has released wine in a can.

“It’s fun and exciting for us,” Shady Lane Cellars General Manager Rick DeBlasio said of the second label. “We wanted to diversify the portfolio a little bit. It’s still 100 percent estate grown.

“This allows us to have something a little more fun, a little more whimsical.”

According to dictionary.com, the noun brio is defined as “vigor; vivacity.” DeBlasio said it was the perfect name for “cool climate wines.”

Read more at source: record-eagle