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Increase in Number of Alcohol Buying Consumers Drives Off-Premise Growth
Nielsen Beverage Alcohol Practice reports total alcohol sales are up 15.9% in Nielsen off-premise channels for the week ending April 18, 2020 compared to the same week last year
According to the Wine Industry Advisor , Nielsen Beverage Alcohol Practice reports total alcohol sales are up 15.9% in Nielsen off-premise channels for the week ending April 18, 2020 compared to the same week last year, though -0.6% from the previous week.
Wine sales in Nielsen measured off-premise channels grew +14.1% in the most recent week vs. a year ago, but decreased -3.3% vs. the prior week, likely as a result of the shift in Easter timing. At the same time, relative to the previous history, the Easter bump last week (+5.3% vs. the prior week) was significantly less than the +13% Easter week bump that we’ve seen typically in the past 4 years.
Spirits’ growth was at +27.4% (+3.2% vs. the prior week) and beer/FMB/cider growth was at +12.3% (-0.9% from the previous week).
Read more at source: Wine Industry Advisor