Inspired by the brand’s signature Rum Punch Bucket cocktails, the Cruzan Bucket List campaign offers a fun twist on the traditional concept of the bucket list, emphasizing the “simple pleasures that make a summer memorable”.

“Our bucket list isn’t just about taking a trip around the world or breaking a world record,” said Rashidi Hodari, senior marketing director for Cruzan Rum.

“It’s about exploring all of the life’s flavors – whether that’s watching a sunset on the beach or simply catching up with an old friend while enjoying a refreshing Cruzan cocktail.

“There’s no time like now to start doing all the things you want to do, and the ‘Cruzan Bucket List’ offers the inspiration our fans need to start checking things off their lists.”

Cruzan Bucket List will launch through on- and off-premise activations as well as social media and digital, including a dedicated site, www.CruzanBucketList.com, where rum fans can create their own personalized bucket lists and track their progress.

The campaign will also include a consumer sweepstake, which features an all-expenses-paid ‘Ultimate Bucket List Experience’ trip to St. Croix in the US Virgin Islands, the home of Cruzan Rum.

Coinciding with the launch of the new campaign, Cruzan Tropical Fruit Rum is described as “juicy pineapple, tart passion fruit, and sweet guava accented with bright notes of fresh citrus”.

Read more at source: The Spirits Business