Aston Manor Cider is the latest producer to move into the popular sharing mini-keg format.

The producer has made its Friels First Press Vintage Cider 7.4% available in a 5L mini-keg (rrp: £16), with the aim of tapping into rising consumer interest in premium cider by offering a sharable format in time for the summer.

Aston Manor has secured distribution for the format already with a “major listing” in Morrison’s.

Glen Friel, sales and marketing director at Aston Manor, said: “We recognise that provenance and quality are really important to consumers and in Friels First Press Vintage we have a cider that delivers exactly what they are looking for.

“This small batch cider is made using 100% fresh apples from the first press of Red Falstaff, Katy & Windsor eating apples, which makes it a refreshingly fruity, lighter bodied, medium dry vintage.

“The eye-catching design of the kegs reflects the Friels proposition that appeals so much to consumers – whether existing cider drinkers or new to the category.

“We are focused on our premium offer and will add further developments in the coming year.”

Read more at source Off Licence News