D.G. Yuengling & Son Inc. is launching its largest marketing initiative in its nearly two-century history. The brewery’s new “Respect. It’s Earned.” Campaign celebrates the craftsmanship, tradition and perseverance of the family-owned and operated company and its signature beer, Yuengling Traditional Lager. The “Respect. It’s Earned.” campaign, created with Philadelphia and Boston-based agency Allen & Gerritsen, takes Yuengling’s history and makes it tangible by showcasing elements of the brewery and its traditional brewing process that speak to its authenticity.

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