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Sommeliers Choice Awards 2025 Winners

World's Best Vodka Design Competition - JiuJiu Vodka Takes Top Honors

JiuJiu vodka - the world's best vodka design. JiuJiu vodka is the only truly global vodka combining the beauty of Asian design with the perfection of New Zealand's purity and freshness. Some call JiuJiu vodka the "Shanghai Tang" of the drinks world.

30/04/2018

JiuJiu vodka the globally recognized, award-winning vodka from New Zealand has done it again this time winning World's best vodka design and also World's best Travel Retail Exclusive design along with the best tasting NZ vodka.

http://www.worldvodkaawards.com/

Golden Bay Distillery — The Gold Standard of Boutique Distillation

Golden Bay Distillery blends the purity of ancient artesian waters into craft spirits coveted by sophisticated sippers and imbibers the world over. Located on the South Island of New Zealand, Golden Bay is known by locals as, “the place where nature goes home to relax.” Our mission is to make the world’s most premium, small-batch spirits with honor and respect for the land they come from. Golden Bay Distillery has been recognized globally by the prestigious Hong Kong Cathay Pacific Spirits Awards, the San Francisco World Spirits Competition, London’s International Wine and Spirits Awards and now the World's best vodka competition.

JiuJiu Vodka — A True International Spirit

The spirit of JiuJiu Vodka comes from the collaboration of Eastern and Western influences: the finest in design, ingredients and artisanal distilling.

The Name — JiuJiu Means Liquid Luck

JiuJiu vodka is for successful people who appreciate the role good fortune plays in life. We are all extremely fortunate. Think about how we found our best friend, our life partner, our employer, our calling in life — good fortune, luck, serendipity, played a big part. Good fortune permeates our lives in multiple ways, every day. It is not happenstance. Good fortune occurs when opportunity meets preparation.

The name JiuJiu captures the spirit of good fortune, borrowing from Eastern and Western traditions. The Chinese name JiuJiu (9 spirits) is a reference to Pai gow/Pai jiu, an ancient Chinese game of luck now known as Baccarat. Nine is the winning number in Baccarat. To be successful in Baccarat, as in life, one needs a little good fortune. Every bottle of JiuJiu also comes with a custom deck of Baccarat cards so you can try your luck. The Mandarin pronunciation of JiuJiu is a homophone for a “long-lasting, healthy and prosperous life.” We want people who drink JiuJiu to have lucky, long lasting, prosperous healthy lives. In the West, to have good juju is to have good luck. All over the world, JiuJiu is — the liquid of luck.

The Styles — Blue and Supreme

JiuJiu comes in two styles: JiuJiu Blue or JiuJiu Vodka Supreme. Jiu Jiu Blue is made by combining triple distilled, charcoal filtered distillate with spring water from Golden Bay’s crystal clear aquifer. The result of this simple yet magical mixture is the world’s purest vodka. JiuJiu Vodka Supreme is for people who prefer a stronger spirit, 50% abv, with a more robust flavour and taste. Perfect for those who like a very dry Martini.

The Ingredients — Brilliance in Simplicity

Just as sushi chefs evidence their culinary skills through the egg roll sushi made only with egg and milk, vodka is the supreme showcase of a distillery’s talent. The simplicity of vodka necessitates the purest ingredients and highest culinary skill.

The Gold in the Bottle — Be Lucky in Love and Life

One of the unique elements in JiuJiu is the edible 22.5-carat gold leaf cut into tiny 8s and 9s. These numbers inspire good fortune, as does the name JiuJiu itself. In Chinese culture 9 is a homophone for “to have enough” and 8 is “to make money.” When you have 8s and 9s together it means ultimate good fortune. The edible gold leaf also harks back to days gone by when Golden Bay was a big gold mining area, where people came to try their luck and make their fortune.

The Label — Lucky Adventures Abroad and the Good Fortune of Returning Home

JiuJiu is an adventurous global traveler found in the finest restaurants, social clubs, and spirit shops around the world. JiuJiu is where the most fortunate people are. The label depicts JiuJiu’s international presence with a Monarch butterfly. The Monarch butterfly resides around the world and has been documented for flying over 4800 km. The ferns represent JiuJiu’s New Zealand heritage, paying homage to the unofficial national flag and world champion sports teams. When the indigenous Maori tribesmen would go out hunting, they would turn over the leaf’s silver underside reflecting the moonlight, illuminating the way back home.

The Bottle — Where Form Meets Function

We balanced style and utility to create JiuJiu’s custom bottle. For the aesthetic design, we balanced the principles of beauty, strength, and simplicity. The elegant contours of the bottle form a slightly triangular shape. A triangle is a strongest and simplest shape you can make with two lines. Just as it is beautiful, the bottle is functional and easy to use. We talked with many prominent bartenders testing out variations of the form. The resulting bottle is statuesque with a wider base that angles upward making it easy to hold no matter the size of your hands. JiuJiu is for those that who do not want to sacrifice form for function. As such, our bottle can be proudly displayed at home or given as a prized gift to an honored friend.

The JiuJiu Martini — it's how we roll!

To make a true JiuJiu martini, roll the cocktail tumbler rather than shaking it. This creates a similar effect as stirring but is far more interesting. Stirring martini releases more healthy antioxidants. It preserves the smooth strength of the drink and its brilliant clarity. After all, when you have health, strength, and clarity, you are more apt to be fortunate. It also promotes good fortune, as the old bar superstition says, to serve a martini with exactly 3 olives.

https://goldenbaydistillery.com

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