Mumbai, 05th April 2016 - The first premium rum brand from India - Wild Tiger Special Reserve Rum (dark) is all set to enter the US and European markets by the end of May 2016. After a successful trade launch in the UK in November 2015 and official launch in UAE markets as well as Bangalore duty-free operated by Dufry in India in the beginning of 2016, Wild Tiger Rum is now ready to take on the international markets.

WILD TIGER RUM, is conceptualized and owned by Indian origin drinks entrepreneur Mr. Gautom Menon - the brand is not only unique in terms of its avant-garde packaging but also for the liquid inside. Wild Tiger is India’s first rum to be produced from a blend of molasses and cane spirit, giving it gorgeous aromatic notes and depth in flavour.

WTR has already grabbed a special prize for its unique packaging at an industry event, INDSPIRIT Awards recently held in the Indian capital city of Delhi. The idea and the cause behind it make WTR special. Speaking about the brand, Menon says, “Innovation and Social Responsibility are at the heart of everything we do at Wild Tiger and we approached this with a mantra “Think out of the bottle”. Almost all packing elements are made using recycled materials to reduce the impact on our environment.

One of the most distinctive aspects of the WILD TIGER\'s packaging is - just as no two Tigers share similar stripes, the stripe design of the each bottle are distinctive and ensures that no two bottle designs are alike, making each bottle unique to its owner or gift recipient, by this virtue it makes it a default special edition of sorts and at a very reasonable price point too.

The replica Tiger Claw that adds elegance to the overall packaging, symbolizes “No Fear”, according to ancient Indian mythology.

As a part of its core CSR policy - The Brand also donates 10% profits towards Tiger Conservation in South India where they work with other established wildlife conservation societies on ground and with prominent Tiger experts.

After holding the trade launch in London at the UK Rum Fest where the brand created a lot of buzz and fresh from the showing casing at USATT in New York in March 2016, Mr.Menon is eager to establish the brand in the top Rum markets of the world but with a special focus on Travel Retail.

He adds "the exotic blend makes Wild Tiger uniquely delectable or as we like to call it “RUMTASTIC”.

The brand is soon to be imported in the USA by Eastern Liquors INC who will initially introduced the brand in the East coast primarily in the states of NY, NJ, CT and MA as early as end of May 2016.

“We are also thrilled to announce our partnership with ‘1423’, the Denmark based distribution company who will act as an exclusive importer for select countries in Europe, catering to markets in Denmark, Germany, Sweden, Norway and will be adding a few more countries after the initial launch in May. The deal was signed at the recently concluded Paris Rhumfest. "Our goal is to have extensive presence in at least 16 countries by the end of 2016”, given India\'s strong ancient roots to the origin of Rum we would like to take an Indian brand to new territories and un-scaled heights.

Wild Tiger Rum has also another industry first, having completed listing as the official rum onboard Tiger Airways and will be available on all Tiger Airways flights from July 2016 onwards. This is a first for an Indian beverage brand for onboard sales.
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About Wild Tiger Beverages:

Wild Tiger Beverages is a company based in Coimbatore, Tamil Nadu founded by Mr. Gautom Menon with an vision to create a winning portfolio of beverage brands that are Indian produced but resonating International stature and recognition. All products are manufactured at the family controlled distillery in Kerala, India

For more information visit- www.wildtiger.in
www.facebook.com/wildtigerrum

About Rum 1423 World class
1423 Aps (WorldClassRum) is one of the fastest growing distributors of premium liquor in Denmark. Established in 2008 by Bintu Singh, Joshua Singh, Thomas Vogensen, Parminder Singh and Glenn Rosenkjær. The company now represents some well know brands from across the globe such as Tres Hombres – Fair Transport, Ron Esclavo – 1423 APS, Elephant Gin, Ron Summum, Bristol Spirits, RumCompany, Ron Centenario, Panamonte, Panama Red etc.
Visit http://www.1423.dk for more details.

For queries or to interact with Mr. Gautom Menon, kindly connect with:
Rojita Tiwari, Brand Consultant, WILD TIGER RUM, Mobile: +919821766706, Email: drinksanddestinations@gmail.com , Mumbai, India