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Moet Launches THE NOW Featuring Federer

Roger Federer playing table tennis is just one of the scenes in the latest advertising campaign

02/12/2015

25th November, 2015 by Patrick Schmitt
Underwater kissing and Roger Federer playing table tennis are just some of the scenes that feature in Moët & Chandon’s latest advertising campaign, called The Now.

Officially unleashed in New York on 10 November, the film – which can be watched below – follows Moët’s social media campaign called #MoëtMoments, which was launched two years ago to celebrate memorable Champagne occasions.

Consequently, The Now has been created to capture “that unforgettable moment,” according to Moët, the world’s biggest Champagne, and features the product’s global brand ambassador, tennis star Roger Federer – although he is not wielding a racquet in the short film, but a bat.

The 90-second video takes the viewer on a “vibrant celebration,” which “resembles a cinematographic adventure”, said Moët. The commercial is set to “Revolution” by American DJ and producer Diplo. 

Read More at Source | Drinks Business

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