Lidl launches English wine range
Discount supermarket Lidl is adding a range of three English wines to its shelves in March, along with three Hungarian offerings.
The new range will only be on-sale from 3 March until the end of Spring as part of Lidl’s ‘Wine Cellar’ promotion.
Saying that he expects the new range to sell well, Ben Hulme, Lidl Group head of wine, said: “The ambition of our Wine Cellar promotion is to offer something a little different for our customers, and challenge their expectations.”
Read more at source | DrinksBusiness
