NEW ROCHELLE, N.Y., Nov. 18, 2015 /PRNewswire/ -- Jägermeister is proud to announce that it has tapped world-renowned mixologist Willy Shine to be its new Brand Meister. Representing the top-selling imported liqueur in the U.S., Shine will travel the country leading development of Jägermeister`s trade education program, bringing to life the brand`s key attributes by teaching, entertaining and training the spirits community, consumers, the media and distributor partners. Shine begins this newly created position November 23rd.

"Jägermeister is truly honored to have one of this country`s most well-known and highly respected mixologists as its new Brand Meister," said Marcus Thieme, Chief Marketing Officer, Jägermeister at Sidney Frank Importing Company, Inc. "Leveraging his stature within the spirits community, Willy will forge fresh paths for Jägermeister by sharing the story of this premium herbal liqueur with an ever-widening audience."

A well-traveled hospitality professional who has worn many hats during his 20-plus years in the industry, Shine is the founder of Willy Shine Consulting, one of the most sought-after beverage consultancies in the nation. An expert at conceptualizing, creating and building bar and restaurant beverage ideas, Shine is known throughout the industry and beyond for his grand cocktail event productions. His approach to production has set the standard for cocktail events and activations, both large and small.

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