French wine co. launches sweet red for US
French wine brand Lamothe Parrot has added a new label to capitalise on the growing demand for sweet red blends in the US.
Called Scarlett Dark, the wine has been created to compete with fast-growing sweet red blends such as Gallo’s Apothic and Trinchero’s Ménage à Trois, according to Laure Habbouse, who is the international brand manager for Lamothe Parrot at parent company La Martiniquaise-Bardinet.
Read more at source | DrinksBusiness
