Cheap Sherry `alienating potential consumers`
The poor quality of low-priced Sherry is turning potential consumers away from the category, says the export manager of one of Jerez’s most historic wineries.
Eduardo Davis, export area manager for Bodegas Tradición, said that while it was important to attract new customers through cheaper Sherry wines, the standard had to be high enough to ensure they would seek to move up the category.
Read more at source | Drinksbusiness
