Bunny hops: Playboy India to open first beer garden
Hugh Hefner’s famed entertainment business, Playboy Enterprises, is to launch its first beer garden in Pune, India after a 50 million rupee (£500,000) investment.
The beer garden is not just a beer café but will also have its own brewery,” said Parag Sanghavi, Chairman of PB Lifestyle, the licence holder of Playboy India.
“Our strategy globally has been focused on night clubs, but for India we came up with the idea of a beer garden. One of the reasons for this is India is a ‘young’ market.
Read more at source | DrinksBusiness
