Interested in growing your sales in 2025? Beverage Trade Network’s BTN Sales is back and the 2025 program enrollment is now open. The BTN sales is BTN’s service which will help you get in front of distributors and importers. The 4 markets that the service will be offered are the USA, the UK, Asia, and Europe.

If you are a brand looking to get new importers and distributors, register your interest here. In order to help all the companies that will register their interest in BTN Sales, Beverage Trade Network has planned a Three-part webinar series focused on helping wine and spirits brands acquire new distributors. This will help brands get more educated on the distribution landscape in 2025 and help them close the leads that BTN sales will generate for them.

Who Should Attend Webinar Series:

Brands and companies looking to grow distribution in 2025 can attend the Three-part webinar series. Brands that are interested in enrolling in BTN Sales service can attend the webinar series. Brands and companies that are looking to get educated on sales and distribution can attend the webinar series.

The Webinar Series is free and a recorded video will also be sent for all sessions for the attendees that have RSVP here. Zoom call details will be sent to the people who have RSVP.

The Webinar Series "How to Grow Your Distribution, Build Your Brand, and Sell More Cases". builds progressively, guiding participants from brand readiness to successful distributor partnerships and long-term brand growth.

Here are the 3 sessions that are planned that you can attend:

1) 9 am PST, December 20, 2024 - Webinar 1: Laying the Foundation

This segment focuses on the preparatory steps a brand needs to ensure it's "distribution-ready" and appealing to potential partners.

Topic 1: Creating a Distribution-Ready Brand
Outline essential brand assets, marketing materials, and legal preparations.

Topic 2: Crafting an Irresistible Pitch: What Distributors Look for in New Brands 
A deep dive into what makes a brand attractive to distributors and how to communicate it.

Topic 3: Standing Out in a Crowded Market: Telling Your Brand’s Unique Story
Tips on developing a compelling brand narrative that resonates with distributors and highlights unique selling points.

2) 9 am PST, January 10, 2025 - Webinar 2: Strategic Outreach

This session explores methods to approach, attract, and initiate contact with potential distributors.

Topic 1: Leveraging Market Trends to Attract Distributors
A look at current industry trends and how aligning with them can make your brand more appealing.

Topic 2: Navigating Distribution Channels: Finding the Right Fit for Your Brand
Guidance on understanding different distribution channels and identifying the best fit for your brand.

Topic 3: Digital Marketing Tactics to Reach and Attract Distributors
Practical steps to use digital tools, including social media and SEO, to reach distributors and raise brand visibility.

3) January 20, 2025 - Webinar 3: Building Lasting Partnerships

This segment focuses on nurturing relationships with distributors and understanding the financials behind a successful partnership.

Topic 1: Building Strong Relationships with Distributors
Strategies for effective communication, setting expectations, and maintaining long-term relationships.

Topic 2: The Financials of Working with Distributors
Cover pricing models, distributor margins, and other financial considerations when working with distributors.

Topic 3: Regional Expansion Strategies: Targeting Local vs. National Distributors
Analyze the pros and cons of partnering with local vs. national distributors and strategies to approach each.

The Webinar Series is free and a recorded video will also be sent for all sessions for the attendees that have done RSVP here. Zoom call details will be sent to the people who have done RSVP.

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