Beverage Trade Network News

Asda launches ‘ProGrigio’ sparkling wine



Retailing for £5 a bottle, the supermarket claims the wine ‘tastes just like Prosecco but at a lower price point’, according to a statement.

The sparkling wine is made from a blend of Glera – the traditional Prosecco grape and Pinot Grigio.

Jane Hunt, DWWA joint regional chair for Regional Italy, says ‘I can’t think of anything worse or more pointless.’

‘I imagine, however, it will be a success if only for the low price and what I am sure will be a bland, innocuous concoction.’

This follows a warning earlier this week that a combination of Brexit, inflation and alcohol duty will mean price increases for Prosecco and Champagne, according to the Wine & Spirit Trade Association.

Read more at Source: Decanter 

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