01/09/2025

The Asia Spirits Ratings looks to recognize, reward and help promote spirits brands that have successfully been created to identify with and target a specific spirits drinker. For any spirits brand to earn its place on a retailer’s shelf or a restaurant’s spirits list -  and then vitally stay there - they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.

That is why the Asia Spirits Ratings is different. It will single out and shine the spotlight on those spirits brands that consumers really want to buy and have a clear market value for trade buyers.

A Competition that will judge spirits in three key areas:

1. Their quality
2. Their value for money
3. What they look like

To be an award winner you will need to have top-quality spirits, that offer both the trade and the consumer great value for money, and you will need to look good and truly stand out on the shelf and on the back bar.

Scoring Definitions

Quality: Quality will be assessed based on how agreeable the spirit is for its target customer and chemical analysis. Measure quality considering the following characteristics of the beverage: Appearance, Aroma, Body, Taste, and Aftertaste.

Value: The objective is to understand how well a particular spirits brand is priced, the greater the quality offered for the price, the greater the value score will be.

Packaging: Packaging will be measured by how well judges think the product will be perceived by the consumer. The package will be judged for the Off-Premise market considering factors like label design and information, closure, and overall look. This does not involve boxes, cartons, and bags. It is how they think the product will be perceived when placed on a shelf amongst thousands of other spirits.

Commercially relevant

Crucially all the winners in the Asia Spirits Ratings will give future trade spirits buyers, be they for a supermarket, specialist spirits retailer, casual dining or upmarket restaurant, the re-assurance that these are spirits that their customers want to buy.

Asia Spirits Ratings organizers

The Asia Spirits Ratings has been created exclusively by the Beverage Trade Network, the global drinks events, services, business, and publishing group dedicated to helping drinks producers and brand owners get closer to the buyers, distributors, and retailers that can bring their products to market.

Key Dates:

Early Bird Deadline: June 30, 2026
Regular Deadline: October 16, 2026
Warehouse Deadline: October 22, 2026
Judging Date: November 11, 2026
Winners Announcement: November 26, 2026

Pricing:

Early Bird: $250 per spirit (May 1, 2026, to June 30, 2026)
Regular Pricing: $300 per spirit (July 1, 2026, to October 16, 2026)

Quantity Offer:

3 to 8 entries: 10% discount
9 to 13 entries: 15% discount
14 or more entries: 20% discount

*INSTRUCTIONS IF SHIPPING FROM OUTSIDE HONG KONG, CHINA.

To have Competition Label along with Commercial/ Proforma Invoice mentioning "Not For Sale, Only for Competition Tasting Only" note, Packing List, and Asia Spirits Ratings Label on the box. Ensure the delivery duties (Incoterm) are paid well in advance 

The sender is responsible for shipping costs and any duties, taxes, customs charges, or other fees assessed by your carrier or third parties with whom you contract.  Please see detailed instructions for sending samples from outside Hong Kong on the shipping instructions page.

Web: https://asiaspiritsratings.com/en/how-to-enter-252.htm

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