Birth of “Cantina dei Vini Tipici dell’Aretino”. Initially there were considerable difficulties of aggregation and development of the mentality of cooperative enterprise. In 1971 it held the first vinification of the grapes conferred by the associated groBegan the working partnership with the enologist Dr. Gianni Iseppi. Initially there were some isunderstandings especially related to parochialism on the part of the members. Slowly, with tenacity and firmness, he disclosed co-operative spirit with the aim of quality production.wers. The statute changed the contribution of the grapes produced by its members, from free donation to total. Funding reserved were introduced to wine producers who renewed vineyards investing in new clones, new varieties of grapes of excellent quality with suitable planting density. All this allows us in a few years to obtain grapes and natural wines as required by the globalization of markets. Technological modernizations were made with the Rural Development Plans (RDP) 2000 / 2006 and 2007 / 2013 and investments of over 2 million Euro. Among the applications stood out the vinification method patented Ganimede® on over 15,000 hectoliters of capacity and temperature control of fermentation on the whole production with the availability of more than 800,000 “frigorie” per hour.