From its humble beginnings as a sundry shop in 1939, Chua Song Seng (CSS) has grown by leaps and bounds to where it is today under the visionary leadership of Dato' Chua Lai Huat. With a strong business acumen and an acute vision inherited from his late father, Dato' Chua led CSS, overcoming many obstacles along the way, to greater heights of achievement by turning the group into one of the nation's leading entity in Distribution Services. With an operating philosophy encompassing boldness in business, he also believes in treating employees of his companies well, enhanced with shrewd investments in infrastructure and tools to ensure continued growth and success.

CSS is now a major distributor of Carlsberg, a variety of spirits, wine and champagne on top of brands from JTI Tobacco and other provisions and goods. With a wide range of customer-base comprising major hotels, golf & country clubs, pubs, entertainment outlets, restaurants, retailers and corporate clients to end-consumers, the growth opportunity is bright.