The Imperial Wine Company was founded in 1995. When they first started, they believed that there was a real need for a good, down-to-earth, friendly and helpful specialist wine merchant offering a range of interesting wines, mostly from small producers. They wanted to provide an affordable alternative to the increasing anonymity and sameness of big brands in big outlets. This ideal hasn’t changed so they persevere with their vision of bringing characterful and flavourful wines to our customers. They have been rewarded by the growth in demand for genuinely interesting styles. They now ship most of their wines directly from the producers, which gives them access to fantastic wines and allows them to keep their prices competitive. They don’t have everything from everywhere but carry what strikes them as being good value and good quality, whatever the price.