Las Bodegas is growing and remains fully committed to its original purpose, but they still have lots to do. Argentina has never really enjoyed the mass appeal that was so successfully claimed by countries like Australia and Chile in the past, with their pile ‘em high promotions in the grocers; and perhaps it never will. Perhaps Argentina is simply destined to grow quietly and steadily in popularity, reaching out to discerning wine lovers from all over the country, and to be known as a country producing great quality wines that offer a genuine sense of provenance – and fantastic value for money compared to many of the usual suspects from other countries.