Firstly they only sell GOOD WINE - all personally tested and selected by Jane. He started in the wine trade in 1980 and worked for a small passionate wine importer, wholesaler and retailer focussing on quality wines. Over the past thirty years, the UK wine trade has been dominated by the supermarkets and big business which has resulted in a dramatic drop in quality. Fortunately with the rise of the internet much is changing and now there are e-commerce sites like their importing artisan wines directly from small producers and retailing them directly to the public, making genuinely handcrafted wines far more accessible than they've ever been before.