They are a wine agency importing and distributing wines in the UK. Their mission is to build stronger relationships with the consumer and to encourage trial, experimentation, and trade-up, particularly in the On Trade and Independent Specialist environment. We will create partnerships to develop consumer awareness and demand, and thereby increase sales and profitability. Barwell and Jones is a key link in a chain that begins with vines growing in the vineyards, across different continents and even hemispheres, and concludes with the consumer purchase. Our range is, by design, focused, in order to provide individual styles and wines of character. Our producers, mostly family-owned wineries, have the ability and determination to develop their brand identities, in order to participate in the traditional wine merchant sector. Working closely with our partners, throughout the production, sales and marketing processes, we aim to deliver the appropriate styles at prices to suit consumer demand. We are small enough to be flexible and responsive, but at the same time have sufficient scale to make our offer competitive.