Global Wines & Spirits boasts of being an evolution from the very fondly known “Veekay & Company”. “Veekay & Company” a pioneer in the distribution & marketing of wine & spirits, has been contributing to the industry for the past 40 years Global Wines & Spirits Global Wines & Spirits boasts of being an evolution from the very fondly known “Veekay & Company”. “Veekay & Company” a pioneer in the distribution & marketing of wine & spirits, has been contributing to the industry for the past 40 years. At Global we constantly aim at developing our product portfolio, as well as, adapting our services to customers and consumers. Global wines is essentially the more young and innovative extension of “Veekay & Company”. Global Wines & Spirits markets with an intent to revolutionize the wines & spirits arena in the country by introducing to the discerning Indian consumer a plethora of ways to drink the usual unusually. The company will leverage its knowledge and experience of the Indian market to launch a series of products that are designed to appeal to the quality conscious consumer with a global palate. In the near future, Global Wines & Spirits plans to introduce products that will form new categories. The aim is to raise the bar and attain benchmarks so as to define a way of life- Introduce, Incorporate & Innovate. Global Wines & Spirits has now entered into a joint venture with Kimaya Fashions Pvt. Ltd, to bring to India the expertise of Australian wine making. Though produced and bottled in Australia, Kimaya wines have been customised to the Indian palette. Kimaya wines were launched early in March 2011. Global Wines & Spirits is now set to launch the first vodka based ready to drink in India. It a wholly owned label of Global Wines & Spirits, fondly called Sniffer Vodka.