Sommeliers Choice Awards 2024 Winners
Baja United Group
Category: Spirits Importer
Country: United States
Date:15/01/2020
Serenity and beauty, set amongst a rugged and adventurous landscape. It’s easy to look back now and see why our love affair with the Baja Peninsula started all those years ago. Maybe it was the excitement of leaving the familiar confines of our home. Or maybe it was the adventurous experience itself. Perhaps a little of both. All we know is that we saw firsthand what a magical place Baja is, full of breathtaking views and extraordinary people. It was always our personal goal to create a business in Baja California, Mexico. A business that would showcase our love for the region and simultaneously give back to the area.
This ambition led us to create the Baja United Group. Our overall goal was to create a sustainable business that worked to secure valuable assistance and resources for those in need. Each of the three divisions that make up Baja United Group will consistently support and raise funds to help the greater Baja community. The first of these is the Wine and Beer Division. This includes the importing of select wines from the booming Valle de Guadalupe region into the United States, as well as producing Baja United handcrafted beers – proudly brewed in Ensenada, Baja California. The second division is the Baja United VIP Wine Adventures, which are designed to exceed expectations for any guided wine tour. This elite service will feature experiences such as helicopter rides to and from the region, access to an exclusive executive penthouse, personal chefs and red carpet welcomes. The third division will be a series of Baja United Group hotel experiences that are located throughout the Valle de Guadalupe and Baja coast regions.